These Are Australia's Top 10 Best-Selling Cars in 2023

The battle for dominance between the HiLux and Ranger is heating up.

VFACTS new-car sales data shows the Toyota HiLux was the top-selling vehicle in Australia, after being outplayed by the Ranger in April.

In June, it was a strong lead for the HiLux, with 6142 sales – deliveries, not orders – for the 4x2 and 4x4 models, versus 5334 overall for the Ranger.

While attention is always focused on the top players in the Australian new-vehicle market, there's plenty of competition elsewhere – especially in the top 10.

Year-to-date, the all-electric Tesla Model Y is strong, becoming Australia's best-selling SUV and electric vehicle – and the third highest car overall – with 14,002 registrations.

What are the most popular cars in Australia in 2023, so far?

Here's the top 10 at a glance. Continue reading for a more detailed explainer!

1. Toyota HiLux
2. Ford Ranger
3. Tesla Model Y
4. MG ZS
5. Toyota RAV4
6. Isuzu D-Max
7. Mazda CX-5
8. Tesla Model 3
9. Mitsubishi Outlander
10. Hyundai i30

The rundown

Here is a broad look at the top-10 vehicles sold in Australia year-to-date, and a table for the top-20 vehicles

11

Toyota HiLux

Australia's top-selling vehicle for the past seven years continues to sell well, with the HiLux remaining in first place.

Year-to-date, 4x4 examples account for 21,808 sales of 28,093 in total, despite extended wait times, the forthcoming GR Sport flagship, and a next-generation due within the next three years.

11

Ford Ranger

The third-generation Ford Ranger – launched in mid-2022 – is proving a hit with buyers.

It has the potential to overtake the Toyota HiLux as Australia's top-selling vehicle in 2023, provided Ford has enough supply and strong customer demand continues throughout the year.

It is already the top-selling 4x4, with 23,620 units shifted year-to-date – rising to 26,741 when 4x2 and 4x4 sales are combined – positioning it with a healthy sales buffer neck-and-neck with its perennial rival.

11

Tesla Model Y

The all-electric Tesla Model Y has climbed from 10th in May to third last month, with a record 5560 sales in June.

Year-to-date, the Tesla Model Y midsize electric SUV has recorded 14,002 sales, beating the popular Toyota RAV4, Mazda CX-5 and Mitsubishi Outlander.

11

MG ZS

China's MG ZS continues to lead the popular small SUV segment due to its popularity with fleet companies and affordable pricing.

Year-to-date, 13,579 examples of the ZS – including the ZST and ZS EV – have been registered in Australia (▲ from 10,380).

11

Toyota RAV4

As noted, the Toyota RAV4 is held back by supply constraints, but it still places fifth with 13,523 sales (▼ from 20,373).

While it was expected to retain its position as Australia's best-selling SUV as greater supply is expected in the second half of the year, the Tesla Model Y could take the crown in 2023.

11

Isuzu D-Max

The latest-generation Isuzu D-Max has fallen to sixth with 13,243 sales (▼ from 13,462).

The D-Max and MU-X ranges recently benefited from MY23 updates, which you can learn about here for D-Max and here for MU-X.

11

Mazda CX-5

The popular Mazda CX-5 medium SUV follows with 11,607 sales (▼ from 14,014).

While a boost in unallocated supply at the start of 2023 helped the CX-5 to reclaim its former number-one spot in the medium SUV segment, it has now fallen behind the supply-constrained Toyota RAV4.

11

Tesla Model 3

While the Model Y SUV is now Tesla's dominant model in Australia, the smaller but closely related Model 3 sedan remains strong.

Year-to-date, 11,575 Model 3s have been registered in Australia (▲ from 4653) – making it the second-best-selling electric vehicle, behind the Model Y.

11

Mitsubishi Outlander

Mitsubishi's latest-generation Outlander – first launched in 2021 – closely follows with 11,342 registrations (▲ from 9243).

It was updated recently for model-year 2023 with new safety technology, minor specification changes and an LS Black Edition variant – but price rises up to $1000. The plug-in hybrid variant also received similar changes.

11

Hyundai i30

The Hyundai i30 range is in 10th place, with 11,214 sales (▼ from 11,752).

It is available in hatch or sedan form, with standard, N Line and N variants included in the combined sales count. The i30 Sedan, known as Elantra globally, is rebadged specifically for Australia to capitalise on the success of the i30 nameplate.

TOP 20